This is a living document of the short-term & long-term strategy for what we will do at Closa.

Our goal is to have 100 Paid members by the end of H1 2023. This is the only way to survive and continue our bootstrapping journey. So, I hope we can do our best to the last big bets of our journey working full-time on our product before our savings is running out & get broke 💸

• To-do

• Resources

Table of Contents

https://twitter.com/collision/status/1529452415346302976?s=20&t=PiezqSAEf3bSiQA6nrR6hw

<aside> 🦄 A passion project means a project that makes you excited, that you do for exploration, that you have a genuine interest in, and that satisfies your curiosity. Regardless if it makes you money or not.

</aside>

TLDR

<aside> 🗒️ What is closa for?

<aside> 🙌 To find creators’ friends so you can build your portfolio of projects consistently.

</aside>

The growth loops

<aside> 🔁 More friends → More Projects → More Launch → More Audience

</aside>

Goals

<aside> 🎯 100 Paid Members by the H1 2023

</aside>

• Make 15 friends during onboarding
• Start 1 project
• Commit to 7, 14, or 30-day challenge
• At least participate in celebration day 1 time

Strategy

1. Make it easy to find your creators friends
2. Make it impossible to skip passion projects
3. Make it effortless to build early audience & portfolio showcase

Monetization

Two options that we might pursue

1. Freemium — Usage Based & Pro Features. Limited features & usage for free users.
2. Membership — Free trial 30 days. Read only if not upgraded.

Pricing

Pro membership from 4$ to 6$ monthly

Who is this for? (early adopter)

<aside> 👤 21 - 24 y.o Gen Z who are building portfolios & want to find productive friends

</aside>

• Still early in their career (final year student, fresh graduate, or less than 2 year exp).
• Want to improve their skills & build a portfolio of passion projects
• Unlock new opportunities & grow your personal brand

Go to Market

First 1000

1. Friends & colleagues through invite-only. Make sure 15 friends during onboarding.
2. Go where people hang out (online & offline) — college, dev, design community.
3. Live Kick-off & celebration day (weekly/monthly)

Scale

Through “Virality”

1. User-generated content from the project, community events, and user stories.
2. Referral program — incentive both for existing & new users.

First version

50% Focus on friends finder & Invite friends

25% on consistency mechanics (streak, cendol, badge).

25% on UGC & referral mechanics

Launch

TBD — but estimated late April or early May 2023

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Background

We’ve been working together on many passion projects throughout 6 years, but for years—it felt like we didn’t have a place we called home to share our passion projects with other creators on the internet—the hardest part of realizing your passion projects & starting your creator's journey is to make creating something as a part of your daily rituals. Our goal is to create something sustainably to grow our personal brand & unlock opportunities while having fun doing it. but there are always many challenges to face along the journey. Here’s the top challenge when you just started your creators/builders journey based on my experience & observation of building the community throughout the years :

• Finding a moment & time to start your someday passion project is hard.
• Showing your work to the world always invites the fear of being judged & ignored.
• Realizing your ideas from start to finish takes time.
• Doing it alone & staying consistent in the long term is even harder.