Table of contents
About us
Closa - a home for passion projects.
Background
Our goal is to onboard and target best-fit customers that will make it obvious to them what closa does. The problem that we encounter with closa today is that:
- There is no clear definition of what closa is and the landing page still didn’t convey a clear message about what we do at closa.
- On the other side, we have happy members that keep going every day doing their passion project and actively show up every single day. The problem is it’s still hard to articulate what closa does in one single sentence without the confusion.
- New members are suddenly inactive, quickly hop in and hop out of the community. We don’t want to onboard the people who didn’t really fit with closa and don’t understand what closa does.
- When we are doing sales call, it takes time to do the sales back and forth rather than quickly make the deal— we are aware that there is a crucial problem here on how we position ourselves.
After reading Obviously Awesome here is how we apply the practical steps on positioning from the book to our community at closa.
1. List of happy members
“The first step in the positioning exercise is to make a shortlist of your best customers. They understood your product quickly and bought from you quickly. They became raving fans, referred you to other companies, and acted as a reference for you. They represent the perfect type of customer you want to buy from you (at least in the short term).”